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The LEGO Enterprise History

The history in the LEGO provider begins in 1932 once Ole Kirk Christiansen, a Danish carpenter, decided to start a business reselling his wooden toys door to door in his town of Billund, Denmark. He called his new company “Lego” – a combination of two Danish thoughts, “leg godt, ” which designed “play very well. ”

In 1958, you’re able to send founder, Godtfred Kristiansen, trademarked a system with respect to coupling the plastic bricks that would soon after become often known as SEGLAR “Automatic Holding Bricks. inches The invention allowed LEGO to generate more diverse and complex toys.

From there, LEGO broadened the offerings and began to cater to both young boys and girls. It produced a line of “Minifigures” in the mid-1970s that integrated human information with posable arms, and in addition marketed rings sets with regards to young girls.

A further expansion in 1979 saw the development of LEGO Space sets, introducing astronaut minifigures, rockets and spaceships, amongst other popular themes. In 1999, the LEGO Group entered the Star Wars market, launching establishes featuring the X-wing jet fighter and LINK Fighter.

Since the company grew, it should increase it is ability to propose new products quickly and effectively. To this end, it chosen management advisor Jorgen Vig Knudstorp.

This individual helped the corporation cut down on products on hand and reduce production time. He encouraged this company to build relations with significant toy businesses, including Target, Wal-Mart and Toys ‘R’ Us.

He also launched LEGO Ideas, an online community where fans could release today lego fan tomorrow it architect and vdr provider plans for new Profano sets that they wanted to observe produced. This allowed LEGO to test the benefit of new recommendations and gain feedback just before committing to these people.

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